Budget-Minded Boutique Offers ‘Lavish’ Style

Story by Tabatha Duvall

When Bethany Swindell decided to open a boutique, there was never any option to open elsewhere; she is a Russellville girl through-and-through.

Her shop, Lavish, opened this summer on Main Street in Downtown Russellville, next to Italian Gardens Cafè, and is intended to be a shop for everyone. Their philosophy is having the same boutique items for less.

Swindell says, “When people think of the definition of ‘lavish,’ usually ‘expensive’ comes to mind. Well, not with us. We believe that anyone can have lavish style, even on a budget.”

All of Lavish’s clothing is priced under $40, with the majority of the items costing closer to $20, and come in a wide range of sizes. They carry a much wider size range than most boutiques, sizes S-3X, and many of their jewelry, accessory, and home pieces are handmade my local artists. They carry local pieces because of the talent located in the River Valley and the uniqueness of the items.

Swindell adds, “You won’t find the same items everywhere else.”

Another big part of Lavish’s character that sets it apart from other local stores is their monthly “Shop for a Cause Saturdays.”Estate Planning

Swindell states, “We care. We aren’t about making money. We want to have fun, provide the best possible items at fair prices, and get warm fuzzies when we give back to charity.”

On these selected dates, 15% of total sales is donated to a local nonprofit. In the two months that Lavish has been open, they have been able to give over $300 back to Big Brothers, Big Sisters, and the Relay For Life. They also host private shopping parties that benefit the nonprofit of the hosts’ choice. The host receives two hours of private shopping for guests and 15% of the total sales will be given to the selected nonprofit.

Swindell wants Lavish to be “your store. If there is something you want to see in the store, let me know and I will try my best to make it happen.” She also wants to thank Russellville and surrounding areas for their open arms.

“The River Valley has blessed my family and I am so truly grateful for the warm welcome!” Lavish is located at 317 West Main Street in Russellville, and is open Tuesday through Friday from 10 a.m. to 6 p.m., and on Saturdays from 10 a.m. to 2 p.m. Lavish is also available for online shopping at www.lavishyou.com and www.facebook. com/lavishyou.

For more information, contact Bethany Swindell at (479) 280-1955 or bethany@ lavishyou.com.

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